Alpha Mom?

Are You an Alpha Mom?

According to USA Today, you're an Alpha Mom if you’re a multi-tasking mom who juggles family, workouts, and a full-time job like a pro. In fact, some Alpha Moms also influence how other mothers spend their money! Alpha Moms are influential because of their “high social connectivity.”

Basically, an Alpha Mom is online at least 90 minutes a day, and in contact with massive numbers of mothers through blogs, email trees, and websites. When she finds something she likes - whether it’s a book, or a new product, whatever – she spreads the word and her contacts whip out their wallets. The advice seems to be coming from a trusted friend or friend-of-a-friend.

For example, the sweet soccer mom who told you about the new Swiffer WetJet mop and gave you a half-price coupon, could have been hired to do it! The fact is, over 600,000 soccer moms have been recruited by Procter & Gamble to start word-of-mouth campaigns for their products.

When Nintendo wanted to expand beyond hard-core gamers, they turned to Alpha Moms. That's right! More Moms are into Technology and 'gadgets' than ever before. (keep this in mind this Mother's Day)

General Motors has also jumped on the Alpha Mom Marketing bandwagon. Even though 75% of Cadillac buyers are men, their new ads are targeted at multi-tasking moms. Same goes for Kimberly-Clark. They launched the Huggies Baby Network website and instead of pitching diapers and baby wipes, they offer tips on pregnancy and baby-raising, hoping the Alpha-Moms will appreciate the information so much that they’ll get on board with their products, too.

I bet you know an Alpha Mom or two, don't you? I know I do. I work with a few! They've influenced me in certain areas from things to buy my wife Mary, or food, toys, and baby products for Mallory. They influenced me and I didn't even know it!

If you feel you are "Informed, confident and a modern Mom," guess what? Your an Alpha Mom.