Keith Urban, Little Big Town, and more set for ‘NCAA March Madness Music Fest’


Keith Urban, Little Big Town, and Tim McGraw are just some of the artists set to perform at the ‘2023 NCAA March Madness Music Festival, kicking off at the end of this month. A post on social media read: ” 𝐌𝐚𝐫𝐜𝐡 𝐌𝐚𝐝𝐧𝐞𝐬𝐬 𝐌𝐮𝐬𝐢𝐜 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐓𝐚𝐥𝐞𝐧𝐭 #capitalonejamfest @thetimmcgraw, @keithurban, @littlebigtown, @mickeyguyton Sunday, April 2 @discoverygreen @capitalone Cardholders get free passes before anyone else on 3/8 at 10 AM ET!”

The three-day 2023 NCAA March Madness Music Festival runs in connection with the 2023 Division I Men’s Final Four, set to begin on March 31 through April 2 and taking place at Discovery Green Park in Houston, Texas.

Maggie Rogers is set to kick off festivities on Saturday, April 1, with Lil Nas X closing out the festivities. McGraw and Urban co-headlining on Sunday, April 2. That day will also include performances by Little Big Town and Mickey Guyton. Sunday’s performances will be available to stream live on on and, with the AT&T Block Party is set for Friday, March 31. 2.

Fans can register for free 2023 NCAA March Madness Music Festival tickets at: Registration for the general public will take place on Friday, March 10 at 10 a.m. ET.

Editorial credit: Debby Wong /