For more information, please visit the Big Radio Advertising Page

Reach more customers with the power of WJVL

Why advertise on radio?

  • Radio reaches 75% of consumers each day and 95% of all consumers each week.
  • Radio listening is consistent throughout the seasons, throughout the year. Month in and month out, your customers are listening to the radio.
  • Radio is the last medium to reach a person before they make a purchase. Most consumers have listened to the radio within an hour of making their largest purchase of the day.
  • Most people who are twelve years of age and older listen to the radio for 21-22 hours each week!
  • Radio is a personal companion. Your commercial message talks one-to-one with your prospective customers.
  • With radio you can target your best prospects according to age, geography, and even area-of-interest consumer groups.

Why advertise on 99.9 FM WJVL?

  • Your commercials will be heard by listeners in 5 Southern Wisconsin and 4 Northern Illinois Counties.
  • It’s been said before…WJVL is everywhere…on the air, on the streets, and in the hearts of thousands of country music fans!
  • Your message will be heard in many workplaces, reaching those employees…potential customer’s day and night.
    WJVL’s core audience demographic profile is 25-54 years old

View WJVL Map & Profile


Guide for Recruitment with Radio

Contact General Sales Manager – Laurie Clark
(608) 755-8342

Other information

  • Advertising rates vary according to frequency and requested time slots.
  • Combo rate discounts are available when purchasing advertising on WJVL and our other Big Radio stations.
  • Sponsorship opportunities are available for news, weather, sports. Live remote broadcasts are also available on a first-come-first-serve basis.

Agency chief says radio is ‘massively underutilized.’

The chief executive of one of the most revered ad agencies says advertisers are missing the boat when it comes to radio. Andrew Robertson, global CEO of BBDO, says many New York-based advertising executives don’t grasp radio’s pervasiveness because of their own personal experiences, and that has resulted in enormous under-usage of the medium by agencies and marketers.
~Inside Radio

Still not convinced?  Here’s more reasons to advertise on radio: The Power of Sound